Leading Preservation Group Invites Public to Get Its Kicks on Route 66 with Campaign to Secure Federal Historic Designation
Iconic highway named a ‘National Treasure’
WASHINGTON (July 2, 2018) – Today, the National Trust for Historic Preservation named Route 66 to its National Treasures portfolio and announced plans to pursue National Historic Trail status for one of “America’s 11 Most Endangered Historic Places.” The centerpiece of the campaign will be a month-long road trip to help preserve the “Main Street of America.” During the road trip, the organization will share the stories of historic sites along Route 66 and build support for the National Historic Trail designation.
“Driving Route 66 is the quintessential American road trip,” said Amy Webb, senior field director of the National Trust for Historic Preservation. “It is the most iconic, culturally-celebrated, and internationally-recognized stretch of highway in America. By promoting this authentic experience, we can help preserve a beloved icon and at the same time, revive local economies in rural communities.”
From July 2 to August 3, the National Trust, with support from presenting sponsor State Farm®, will hit the road for a month-long road trip that will travel the full length of Route 66 from Chicago to Los Angeles. Through interactive storytelling and a full slate of roadside engagement events, supported by Airstream, Polaroid and Two Lanes by Mike Wolfe, this trip across the country will build support for the historic trail designation and offer a passenger-side view of the people, places, and stories that make it an icon of the American landscape. To see the road trip’s itinerary and support Route 66, visit www.preserveroute66.org.
In tandem with the road trip, the National Trust will work with the Route 66 Road Ahead Partnership to reach out to organizations, businesses, local governments, and individuals across Route 66 to provide more information about National Historic Trails and what the designation could offer. National Historic Trails are nationally significant historical travel routes that are designated by Congress. There are currently 19 National Historic Trails including the Santa Fe and Lewis & Clark Trails. This designation offers opportunities for federal assistance.
Suggested tweet: @savingplaces names Route 66 a National Treasure and announces summer road trip with presenting sponsor @statefarm www.preserveroute66.org
About the National Trust for Historic Preservation
The National Trust for Historic Preservation, a privately funded nonprofit organization, works to save America’s historic places. www.savingplaces.org
About State Farm®
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its nearly 19,000 agents and approximately 65,000 employees serve more than 84 million policies and accounts – more than 81 million auto, fire, life, health and commercial policies, and more than 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2018 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
About Antique Archeology
Antique Archeology is the home base of Mike Wolfe, creator and star of History’s “American Pickers” and inspirer-in-chief of Two Lanes, a USA-made brand for explorers of America’s back roads. In addition to the road trip, the National Trust is launching a unique crowdfunding effort with the company that will allow Route 66 enthusiasts everywhere a chance to support the campaign. Donations at a variety of levels will be rewarded with exclusive Route 66 merchandise from Two Lanes.
Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Snap Touch and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
About Route 66
Route 66 provided a vital transportation corridor connecting the Midwest with southern California. Commissioned from 1926-1985, it was the shortest, best-weather highway across the nation. A cross section of urban areas, panoramic scenery, tribal lands, and small rural towns, Route 66 travels more than 2,400 miles through 300 communities that more than 5.5 million Americans call home.
The hundreds of communities along Route 66 contain historic places, idiosyncratic character and cultural relevance. The independent businesses, roadside architecture and kitschy roadside attractions that originally flourished along Route 66 have gradually diminished as travelers bypassed Route 66 for the Interstate, and continue to be threatened. A permanent National Historic Trail designation will bring greater public interest and investment to these communities, support the preservation of authentic Route 66 icons and encourage the economic revitalization of this living, evolving corridor of Americana.
Media Contact: Andy Grabel, Associate Director, Public Affairs
202.588.6025 or 828.450.0507, firstname.lastname@example.org
Fuel the campaign to designate Route 66 as America’s newest National Historic Trail by purchasing these American-Made gifts from Two Lanes produced in support of the National Trust for Historic Preservation.