History Thrives as Characters Drive Branding

History‘s top draw today are reality shows starring characters like the “Old Man” and Chumlee from Pawn Stars, but not so long ago, History was considered cable’s pre-eminent WWII channel – even jokingly called the “Hitler Channel” by some. That was before shows like Pawn Stars and American Pickers and Variety covered it all in June 2014.

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